Business Intelligence Software Tools – All businesses operate using data – information generated from multiple internal and external sources within your company. And these data channels serve as a pair of eyes for executives, providing them with analytical information about what is happening in businesses and markets. Therefore, misunderstandings, inaccuracies or lack of information can lead to a distorted view of market situations and internal operations – followed by bad decisions.
Making data-driven decisions requires a 360° view of all aspects of your business, even those you don’t think about. But how to make chunks of unstructured data useful? The answer is business intelligence.
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We cover machine learning strategies. In this article, we’ll cover the actual steps to bring business intelligence to your existing business infrastructure. You will learn how to set up a business intelligence strategy and integrate the tools into your company’s workflow.
Business Intelligence Software: What You Need To Know
Let’s start with a definition: business intelligence or BI is the set of practices for collecting, structuring, analyzing and transforming raw data into actionable business insights. BI considers methods and tools that transform unstructured data sets, compiling them into easy-to-understand information reports or dashboards. The primary purpose of BI is to provide actionable business insights and support data-driven decision making.
A major part of BI implementation is the use of actual tools that perform data processing. A variety of tools and technologies make up the business intelligence infrastructure. Typically, the infrastructure includes the following technologies that cover data storage, processing, and reporting:
Business intelligence is a technology-based process that relies heavily on input. Technologies used in BI to transform unstructured or semi-structured data can also be used for data mining, as well as front-end tools for working with big data.
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. This type of data processing is also called descriptive analysis. With the help of descriptive analytics, businesses can study the market conditions of their industry, as well as their internal processes. An overview of historical data can help identify business weaknesses and opportunities.
Based on previous event data processing. Instead of creating an overview of historical events, predictive analytics makes predictions about future business trends. Forecasting is based on the analysis of past events. So, BI and predictive analytics can use the same data processing methods. To some extent, predictive analytics can be considered the next stage of business intelligence. Read more in our article on analytical maturity models.
Prescriptive analytics is the third type that aims to find solutions to business problems and suggest actions to solve them. Today, prescriptive analytics is available through advanced BI tools, but the whole area has not yet developed to a reliable level.
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So here’s the bottom line, when we start talking about the actual integration of BI tools in your organization. The whole process can be broken down into the introduction of business intelligence as a concept for your company’s employees and the actual integration of tools and applications. In the next section, we’ll explore the key points of integrating BI into your business and cover some of the pitfalls.
Let’s start with the basics. To start using business intelligence in your organization, first explain what BI means to all your stakeholders. Depending on the size of your organization, the term structure may vary. Mutual understanding is very important here because employees from different departments will be involved in data processing. So make sure everyone is on the same page and don’t confuse business intelligence with predictive analytics.
Another goal of this phase is to convey BI concepts to key people involved in data management. You need to define the actual problem you want to solve, define KPIs, and arrange the necessary specialists to launch your business intelligence initiative.
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It is important to mention that at this stage, you will, technically, make assumptions about the source of the data and the standards set to control the flow of data. You can verify your assumptions and define your data workflow at a later stage. So you need to be willing to change your data source channels and team lines.
The first big step after aligning the vision is to determine which problem or group of problems you can solve with the help of business intelligence. Setting goals helps you define more high-level parameters for BI such as:
Along with the objectives, at that stage, you should think about possible KPIs and evaluation metrics to see how the task is done. This can be a financial constraint (budget used in development) or a performance indicator such as query speed or report error rate.
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At the end of this stage, you should be able to configure the initial requirements for future products. This can be a list of features in the product backlog comprised of user stories, or a simpler version of this requirements document. The key point here is that, through requirements, you need to understand what kind of architecture, features, and capabilities you want from your BI software/hardware.
Putting together a requirements document for your business intelligence system is an important point to understand which tools you need. For large enterprises, building your own custom BI ecosystem can be considered for several reasons:
For small companies, the BI market offers many tools available as both embedded versions and cloud-based technologies (Software as a Service). You can find offers covering almost all types of industry-specific data analysis with easy possibilities.
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Based on the requirements, type of your industry, size, and business needs, you can understand whether you are ready to invest in a dedicated BI tool. Otherwise, you can choose a vendor to carry the implementation and integration burden for you.
The next step is to bring together a team of people from different departments in your company to work on your business intelligence strategy. Why do you even need to create a group like that? The answer is simple. The BI team helped bring together representatives from different departments to streamline communication and gain department-specific insights into data needs and their sources. So, the line-up of your BI team should include two main categories of people:
These people will be responsible for giving the team access to data sources. They will also provide their domain knowledge to select and interpret different types of data. For example, marketing experts will know if your website traffic, bounce rate, or newsletter subscription numbers are valuable types of data. Meanwhile your sales representatives can provide insight into meaningful interactions with customers. In addition, you may access marketing information or sell through a person.
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The second category of people you want on your team is a dedicated BI member who will lead the development process and make architectural, technical, and strategic decisions. Therefore, as a necessary standard, you must define the following roles:
President of BI. This person should be armed with theoretical, practical and technical knowledge to support your actual implementation of strategies and tools. This can be an executive with knowledge of business intelligence and access to data sources. The head of BI will make the decisions to drive the implementation.
A BI engineer is a technical member of your team who specializes in building, implementing, and managing BI systems. Typically, BI engineers have a software development and database configuration background. They should also be well versed in data integration methods and techniques. A BI engineer can lead your IT department in implementing your BI toolkit. Learn more about data professionals and their role in our dedicated article.
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Data analysts should also be part of the BI team to provide the team with expertise in data validation, processing and data visualization.
Once you have a team and have figured out the data sources needed for your particular problem, you can begin to develop a BI strategy. You can document your strategy using a traditional strategic document such as a product roadmap. A business intelligence strategy can include different components depending on your industry, company size, competition and business model. However, the recommended ingredients are:
This is the documentation for your chosen data source channel. It should cover all types of channels, whether it is stakeholders, general industry analytics, or information from your employees and departments. Examples of such channels would be Google Analytics, CRM, ERP, etc.
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Documenting your industry standard KPIs as well as your specific KPIs can reveal the most complete picture of your business growth and losses. Finally, BI tools are developed to track these KPIs supporting them with additional data.
At this stage, determine the type of reporting you need to quickly obtain valuable information. In the case of a dedicated BI system, you can consider visual or textual representations. If you choose a vendor, you may be limited in terms of reporting standards, as vendors set their own. This section can also include the types of data you want to create.
The end user is the one who will observe the data through the interface of the reporting tool. Depending on the end user, you may also want to consider reporting
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