Business Intelligence Market Size Gartner – The term “business intelligence” (BI) dates back to 1958, when IBM researcher Hans Peter Luhn coined the term in an article in the IBM Journal.
However, it was not until the 1980s that decision support systems (DSS) became popular, and in the mid-1990s BI began to emerge as an umbrella term to cover software-enabled innovations in performance management, planning , reporting, querying, analysis, online analytics processing, integration of operating systems, predictive analytics and related fields.
Business Intelligence Market Size Gartner
The Gartner 2014 Magic Quadrant shows the key players in the BI market. Different players differentiate themselves based on five capabilities—ability to handle large volumes of data, ability to handle data velocity, diversity (structured and unstructured), visualization capabilities, and domain/vertical specific accelerators.
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Analytics has evolved into three different markets. First of all, there is the BI market, which is actually going through a bit of a change itself. It’s a more unified market than we’ve seen in the past, and Oracle, SAP, IBM and others are doing a lot of work to transform it for the next generation of BI. So it is a growing market, many upgrades, replatforming, modernization needs, many clients who finally realized that the tools (visualization, etc.) are ready to give them some capabilities that they care about history.
Another area of the market is called advanced analytics. Here you need PhD-level data scientists with experience in machine learning, industry-specific domain modeling, and different types of data science that can be applied in a specific way to specific industrial problems. It is a fast growing segment of IT services. In addition, there are not enough data scientists.
The third segment of the market is Analytics as a Service. It’s about using software-as-a-service platforms as opposed to on-premise. This is a business model more similar to business process outsourcing (BPO). Clients buy business results; not buy transactions and FTE.
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The analytics market has thousands of boutique consultants who specialize in specific industries or specific technologies. This includes all the major technology vendors, all trying to improve their business and the capabilities they bring to market. And then there are vendors that just bring the pure capacity of data science expertise to the market and from a completely different angle that just hire their data scientist skills to the market.
The market is very fragmented. We are in the early stages of market growth. Each of our clients is building this capability internally and looking for additional services from vendors, as the opportunity to use analytics in every single function, whether it’s customer analytics, industrial internet, e-commerce platforms, are growing. Analytics is built into literally every single business interaction.
Recently, to support a new generation of cost reduction and growth initiatives, corporations are investing heavily to obtain actionable insights in near real time (historical and predictive) , and from a mix of disparate spreadsheets and multiple systems (legacy, internal. silos, user engagement, suppliers, partners, etc.).
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Another way to look at BI is the type of questions that are asked and answered. Shown here is the simplest model created by TDWI.
According to a Gartner report, the BI, analytics and corporate performance management software market grew 16.4% in 2011 to $12.2 billion in 2012 and $14.1 billion in 2013.
Companies invest in software platforms to answer 3 critical performance questions: How are we doing? Why? What should we do?
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This category is expected to see strong growth as BI and Analytics are rated as the #1 priority in corporate IT. New growth also comes from Big Data – integrated appliances such as Oracle Exadata, IBM Netezza, SAP HANA, EMC GreenPlum. I also see strong growth in industry-specific analytics categories such as retail/predictive analytics.
BI platform software sales are estimated at $7.79 billion. Gartner pegged SAP’s revenue at $2.88 billion, up 19.5 percent from 2010). SAP is the market share leader in BI, analytics and PM software. Second is Oracle with $1.9 billion in 2011 revenue, which, along with third-placed SAS Institute ($1.54 billion in 2011 revenue), has seen its market share decline. IBM recorded $1.47 billion in software revenue in 2011 and a 12.1 percent market share to come in fourth, and Microsoft posted total revenue of $1.05 billion in 2011 with a steady 8.7 percent share. in the market.
IBM’s market share (through acquisitions) is definitely increasing as it accelerates its rapid acquisition strategy for market entry: Cognos, Netezza, SPSS, ILog, CoreMetrics, Algorithmics, OpenPages, Clarity Systems, Emptoris, DemandTec (for retail). IBM also has other complementary properties such as Watson, DB2 and others. They have built unique capabilities around the value chain:
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. They see this as a $20 billion opportunity to manage data, understand data, and then act on data.
According to Gartner’s report, the Big 5 vendors (SAP, Oracle, SAS, IBM and Microsoft) continue to dominate, holding 68 percent of the market share. In terms of BI platforms and CPM packages, they hold almost two-thirds of the market share, while in pure statistical and analytical applications the market is dominated by SAS.
The consolidation of BI tools (visualization, ETL, reporting, data warehouses) has begun in IT departments, while, at the same time, a new wave of lighter data visualization tools and analytical application spread across business units. In-memory and Mobile BI are two new and rapidly growing categories. We are seeing a lot of customer interest in iPad-based analytics (CxO analytics).
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Business users don’t really care who they buy from; they want ease of use, domain-specific functionality and speed to market. Business users do not want long implementation cycles. Growing frustration with the performance, availability and latency of BI applications has led to a surge in investment in dedicated data appliances such as Oracle Exadata.
Gartner analyst Dan Sommer noted that growth reflects the adoption of an “information-driven” approach. “It is clear that BI continues to be the technology at the heart of information-driven initiatives in organizations,” he said. We expect the category to grow faster in 2012, 2013 and 2014 as companies invest more in growth and also invest in data and BI infrastructure after the deep recession of 2008-2009.
While Gartner’s assessment is software only and does not include system integration, professional services and specialized software/hardware (Big Data [eg Hadoop], BI devices, Solid State Devices (SSD)).
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It is also unclear whether Gartner includes new emerging areas such as Social Media Analytics, Analytics-as-a-service in its evaluation. IDC says that the analytics market will be a 51B business by 2016.
It’s also unclear whether they include industry-specific analytics spending. For example, in retail I have seen significant investment in areas such as Markdown, Customer and Web Analytics provided by specialist companies.
A good example is dunnhumby in the UK which is used by many large retailers such as Tesco, Kroger, Macy’s for loyalty database management, price and discount analysis and data mining.
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The numbers do not include the massive investment in petabytes of storage that powers Analytics. Large “cloud” or virtual storage models and storage tiering – the process of transferring stored assets according to their value – are being implemented everywhere to reduce costs and improve resource utilization.
We estimate that the BI, Analytics and CPM market is closer to $50 billion with them. It has become a growing category in the global technology market estimated at $1.8 trillion (not including Telecom services).
According to a report by Gartner, “The global recession that swept the world had a great impact on the markets and for a time, especially in the first half of 2009, they were paralyzed. While the overall spending was negative in IT at that time, the BI market was able to grow by 4.2 percent in 2009.
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In 2010, the global revival of various economic stimulus packages, the general development of macroeconomics and the introduction of new products contributed to the increase in consumption. As a result, BI software growth accelerated to 13.4 percent in 2010. With BI spending outstripping overall IT budget growth for several years now, it’s clear that the BI remains the technology at the center of organizations’ information-driven initiatives.
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BI is the fastest growing opportunity in the IT market. The growth of BI is driven by five factors:
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1) The performance, availability, and latency issues of current BI solutions are driving the rapid growth of the Data Appliance category (eg, Oracle Exadata, EMC Greenplum, IBM Netezza, etc.). Performance improvements come from offloading I/O-intensive processing to a purpose-built appliance that uses caching and other techniques to improve latency in applications such as SAP BusinessObjects.
2) Business requirements for quick access to new knowledge. The pressure to use real-time insights is driving investment and development in rapid what-if planning tools and in-memory analytics capabilities. It also drives interest in predictive analytics to stay ahead of growing needs, risks and opportunities. Mobile delivery, cloud computing (analytics-as-a-service) and Big Data will also play a big role in the coming years. These are still new areas, far from widespread application.
3) Speed upgrade
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