Technology develops every year at a very high speed. This development is used by companies all over the world. Multi-million dollar companies are caught in a “compete with Jones” race to develop new products or better ways to serve consumers. Sometimes, the bottom line starts to fall. When a trend starts to become commonplace, there is a problem. This is when the company may need to step back and regroup. Even so, trying the same old thing didn’t produce the desired result. A business analyst can attend to and solve problems.
Certified Business Analysts are trained to recognize problems and provide solutions. He can listen to what management has to say and turn it into facts and figures that can be incorporated into the project program. Listening is one of the best qualities a business analyst can have.
When a professional business analyst listens, he or she hears what is being said. They will also listen to what is included. Management probably knows what the problem is, not just how to fix it in a timely manner. Listening to all parties involved will give the analyst a wider range of issues. This may mean a meeting with the IT department and other employees. Hearing low-level teams can lead to discoveries that no one knows about.
Business analysts are not involved in this situation, outsiders view it. This does not mean that analysts have to be outsiders. It could be that he was already in the organization. It’s just that they can look at projects objectively and decide which ones are a waste of time and which are not. A different perspective is always a fresh start for any program. It is important not to follow the same path. It didn’t work the first time, so why did it work this time?
It is important to bring someone who has a creative side. Anyone with good skills in dealing with a group of people can motivate them to work. A good business analyst will do this. By acting as a liaison between different teams and departments, a business analyst can keep each unit informed of what’s going on. Can delegate tasks while explaining what needs to be done and why. He may allow freedom of expression and allow one to come up with great ideas that may have been abandoned in the past.
Implementing an action plan can be frustrating only to find when it’s implemented, it’s no longer a viable solution. A business analyst would not allow this to happen. He sees the ultimate goal and keeps abreast of changes that can affect the outcome. The ideal business analyst is on top of what is needed and what is needed. He or she can use this information to develop a flexible plan. Instead of Plan B, Plan A will be drafted to allow for changes or new needs.
The reason a business analyst is so important is that companies need “what if” people. They determine whether the market changes the way it incorporates new ways to target it. A business analyst knows when a new technology is introduced in the market, and how it can help the company. Given a “what if” situation, a business analyst can determine what will or will not work. A professional business analyst can bring a struggling company back to the top.
