Gartner Business Intelligence – The Gartner 2021 Magic Quadrant for Analytics and Business Intelligence Systems is here. In this year’s Leaders Quadrant, we see three players, including Qlik. Read the report and get an unbiased view of the BI landscape. For those of you unfamiliar with the Gartner Magic Quadrant, this is how it works.
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Yellowfin Named A Visionary For The Second Consecutive Year In The 2021 Gartner Magic Quadrant For Analytics And Bi Platforms
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Gartner Market Guide For Augmented Analytics
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Calibrate for Crisis – Watch this Qlik webinar on demand, with Dan Sommer! He reveals the top 10 BI & Data trends that will impact businesses in the coming year and what you need to know to stay ahead. the contestants actually took off and left. We spoke with Microsoft’s Amir Netz, the “father” of Power BI, to get his insight into the product’s success.
Gartner Magic Quadrant 2019 For Analytics And Business Intelligence Platforms
The new Gartner Magic Quadrant for Analytics and Business Intelligence (BI) is out, and Microsoft is once again in the “Leaders” quadrant (see image above). In fact, according to Microsoft, this is the 14th year in a row as a leader in BI. While Microsoft is roughly where it was last year, its closest competitors have actually lost ground. Thoughtspot fell into the Visionary quadrant. Qlik, while it grew along the “integrity of vision” axis, declined in the “ability to execute.” Tableau lagged behind on both dimensions.
This gives Microsoft, and its Power BI dimensions, a huge advantage over the competition. And while it’s tempting to think of Microsoft as some behemoth that’s winning because of its power and industry dominance, I can say—from personal experience—that it wasn’t always that way. I have worked with the Microsoft BI stack since its inception in the late 1990s and served on the company’s BI Partner Advisory Council (PAC) from approx. 2005 to 2011. During that time, while Microsoft had the dominant BI server platform in SQL Server Analysis Services, its prowess in application data visualization and self-service was more than characterized by 15 years of rock and miss.
So, what has changed? What did Microsoft start doing right? And how does it leverage its real achievements on the BI platform side of the business? To get some insight from Microsoft’s side, I had an hour-long conversation with Amir Netz, a technical fellow at Microsoft, who is essentially the father of Power BI. Netz came to Microsoft from an Israeli BI company (now headquartered in Canada) called Panorama Software, after Microsoft acquired technology from Panorama in 1996 that would eventually become Analysis Services. From the time I first met him 15 years ago while at Microsoft’s BI PAC, I knew Netz was gifted as a technologist, strategist and salesperson. So I was interested in creating it, even if I was ready for an introductory narrative.
Qlik A Leader In The 2020 Gartner Magic Quadrant
Netz says the traction and success Power BI achieved in its first two years of life was largely due to the product’s low cost (Power BI Desktop is free, as is an entry-level cloud subscription), low-friction adoption enabled by the price point, and enthusiastic and significant users. -/The customer community emerged from both. He also feels that going “all in” in the cloud, at a time when most corporate data was still on-premises, was a big bet that paid off. He attributes that decision, and the determination to see it through despite a highly skeptical product team, to James Phillips, Microsoft’s president of business applications. Phillips joined Microsoft from Couchbase, where he was co-founder and CEO in the company’s early days. Although Netz didn’t say it, it’s pretty clear that bringing Phillips’ startup idea to Microsoft was instrumental in Power BI’s success.
Perhaps attributable to Phillips, the Power BI team adopted monthly updates to the product and added new features to the product at an unprecedented rate. When I was on Microsoft’s BI PAC, updates to the platform could only be pushed when either SQL Server or Microsoft Office released a new version — which meant updates every 18 months, at best. Along with the change in the pace of innovation overnight came a new level of transparency, with members of the Power BI product team, including developers and program managers, actively engaging with the community through blogs and social media, as well as accompanying videos. monthly releases of the product.
This amount of community involvement really helped Power BI. While many people assume that Microsoft can easily push new products because of its dominant position in the market, the reality is that new Microsoft products face a lot of competition and are inferior to products from startups and other smaller companies. . The reason is simple: Microsoft’s field salespeople have always focused on selling established big-ticket products and services, such as Office, SQL Server, and now Azure, to achieve their quota aggressiveness. In contrast, platform sales had very limited bandwidth to push new products at low prices. And unlike well-funded startups that employ their own corporate sales force, product teams at Microsoft have no such luxury.
Magic Quadrant Gartner Business Intelligence Software Power Bi, Business, Angle, Text, People Png
But low prices and a great community can only get you so far. So what happened next, to keep the growth going? Netz said that all of Microsoft’s forays into the self-service BI space at the individual user and department level have often led to widespread enterprise adoption afterward. And this meant that the product had to be expanded according to the requirements of the companies. At the same time, given the legacy of Analytics Services (and the fact that Power BI and Analytics Services share core engine technology), Microsoft was ready for the test of enterprise scalability and held its own. Ultimately, Power BI went from a tool that overcompensated for the shortcomings of Microsoft’s self-service BI to a platform that balanced self-service with business strengths.
The introduction of Power BI Premium formalized that dichotomy. Its relatively high cost of entry, starting at about $5,000 per organization/month (vs. $10 per user/month for Power BI Professional) actually made better economic sense for the large enterprises it was targeting. On top of everything else, the initiative meant that any professional who built a career on the Microsoft enterprise BI stack could take advantage of the Power BI ecosystem and community. It was a win-win: these professionals gained new marketing skills and were able to extend their mandate to the cloud, and Microsoft gained even more momentum in the BI market.
Another feature of Power BI was its integration with other strategic Microsoft platforms. This includes Excel; Azure Synapse Analytics, the company’s cloud-based data warehouse and data water analysis platform; Azure Machine Learning; Azure Purview, Microsoft’s data inventory and management platform recently launched in public preview; and most importantly, especially during the pandemic period, Microsoft Teams.
Power Bi Business Intelligence Software Qlik Gartner, Microsoft, Angle, Text, Microsoft Png
Netz says the goal of the Teams integration is to make data as fundamental as chat and calendar, to make it a click away, enabling ad hoc analysis through a serendipitous “want to know more?” scenario. Netz says this cultural shift has already taken root at Microsoft, claiming that data now makes up about 50 percent of the content of internal presentations to Microsoft leadership.
This was a very long post and there wasn’t room to tell every aspect of the story, but I’ll conclude by pointing out that, as Power BI did, it certainly faces some challenges. For example, the lack of a Power BI Desktop client for Mac disenfranchises Microsoft from the vast community of data scientists, developers, analysts and business users at startups that almost universally avoid Windows. Once upon a time, Tableau was just Windows too. It addressed this by offering both a fully functional web browser interface and a genuine Mac client. And that made it the default choice for the Mac sensitive groups mentioned above.
Speaking of Tableau, its acquisition by Salesforce, which also recently acquired Slack, means the Power BI-Teams integration is likely to see some serious competition. Another issue, as Gartner pointed out in its report, is that Power BI has a naturally strong affinity with the Azure cloud, creating some barriers to adoption for
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