Business Intelligence Strategy And Roadmap

Business Intelligence Strategy And Roadmap – Every business is data-driven, using information from multiple internal and external sources within the company. These data channels then act as a pair of eyes for executives, providing insight into what is happening in the business and markets. Misunderstandings, inaccuracies or lack of information can therefore lead to a distorted view of market conditions and internal operations, which in turn can lead to wrong decisions.

Making data-driven decisions requires a 360-degree view of all aspects of your business. But how do you turn chunks of unstructured data into something useful? The answer is business intelligence.

Business Intelligence Strategy And Roadmap

Business Intelligence Strategy And Roadmap

We have already discussed machine learning strategies. This article provides practical steps for implementing business intelligence into your existing corporate infrastructure. Learn how to create a business intelligence strategy and integrate the tools into your company’s workflow.

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Let’s start with the definition. Business Intelligence (BI) is the set of practices for collecting, structuring, and analyzing raw data and transforming it into actionable business insights. BI considers methods and tools for transforming unstructured data sets into easy-to-understand reports or dashboards. The primary purpose of BI is to provide actionable business insights and support data-driven decision making.

Business Intelligence Strategy And Roadmap

The biggest part of any BI implementation is using the actual tools that do the data processing. A variety of tools and technologies form a business intelligence infrastructure. In most cases, infrastructure includes the following technologies, including data storage, processing, and reporting.

Business intelligence is a technology-driven process that relies heavily on inputs. The technology used in BI to transform unstructured or semi-structured data can also be used in data mining, making it an important tool for working with big data.

Business Intelligence Strategy And Roadmap

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This type of data processing is also called descriptive analysis. With the help of descriptive analytics, companies can study the market conditions and internal processes of their industry. Reviewing historical data can help identify business pain points and opportunities.

Based on data processing of past events. Instead of creating snapshots of past events, predictive analytics predicts future business trends. These forecasts are based on analysis of past events. Therefore, data can be processed using the same techniques for both BI and predictive analytics. To some extent, predictive analytics can be seen as the next step in business intelligence. Learn more about the analytics maturity model.

Business Intelligence Strategy And Roadmap

Project analysis is a third type aimed at finding solutions to business problems and proposing actions to solve them. Prescriptive analytics is now available through his advanced BI tools, but the whole area has yet to develop to a credible level.

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This is the point where we actually start talking about integrating her BI tool into the organization. The whole process can be decomposed into the implementation of business intelligence as a concept for enterprise employees and the actual integration of tools and applications. In the next section, we’ll cover the basics of integrating BI into your company and discuss some of the pitfalls.

Business Intelligence Strategy And Roadmap

Let’s start with the basics. To start using business intelligence in your organization, first explain to all your stakeholders what she means by BI. Depending on the size of your organization, the scope of terms may vary. Mutual understanding is essential here, as employees from different departments are involved in data processing. So keep everyone on the same page and be careful not to confuse business intelligence with predictive analytics.

Another goal of this phase is to introduce her BI concepts to key people involved in data management. You need to define the real problem you want to tackle, set your KPIs, and assemble the expertise you need to kick off your business intelligence initiative.

Business Intelligence Strategy And Roadmap

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Note that this stage technically makes assumptions about the data source and the parameters that are set to control the data flow. You can test your assumptions and specify your data workflow at a later stage. Therefore, you need to change the data source channel and team composition.

After aligning your vision, the first big step is to define the problem or set of problems you are trying to solve with the help of business intelligence. Defining goals helps determine her high-level BI parameters, such as:

Business Intelligence Strategy And Roadmap

At that stage, you should think about possible KPIs and metrics to see how your tasks are performing along with your objectives. These could be financial constraints (budget applied to development) or performance indicators such as query speed or report error rate.

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By the end of this phase, we will be able to handle initial requirements for future products. This could be the product’s backend feature list, organized in user stories, or a more simplified version of this requirements document. The key point here is that you should be able to understand the architecture, features and types of features you need in your BI software/hardware based on your requirements.

Business Intelligence Strategy And Roadmap

Documenting your business intelligence system requirements is an important step in understanding the tools you need. For large companies, you can consider building your own BI ecosystem for several reasons.

For small businesses, the BI marketplace offers a number of tools, available in both on-premises versions and cloud-based (software as a service) technologies. You can find products that cover almost every type of data analysis relevant to your industry with flexible features.

Business Intelligence Strategy And Roadmap

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Based on your requirements, industry type, business size and needs, you can understand if you are ready to invest in a specific her BI tool. Otherwise, you can choose a vendor that takes on the burden of implementation and integration.

The next step is to bring together a group of people from different departments in your company to work on your business intelligence strategy. Why would you want to create such a group? The answer is simple. BI teams can bring together representatives from different departments to streamline communication and help you gain department-specific insight into the data you need and its sources. Therefore, a BI team should include her two main categories of people:

Business Intelligence Strategy And Roadmap

These people are responsible for providing the team with access to data sources. It also provides domain knowledge to select and interpret different types of data. For example, marketing professionals can determine whether website traffic, bounce rate, or number of newsletter subscriptions are valuable data types. Meanwhile, sales reps gain insight into meaningful customer interactions. In addition, one person can access marketing or sales information.

Your Bi Implementation Roadmap

Her second category of person needed on the team is her BI member dedicated to driving the development process and making architectural, technical and strategic decisions. Therefore, as a mandatory standard, you should define the following roles:

Business Intelligence Strategy And Roadmap

BI head. This person should have the theoretical, practical, and technical knowledge to support strategy and practical tool implementation. This could be an executive with business intelligence knowledge and access to data sources. The BI owner is the person making the decisions to drive the implementation.

A BI engineer is a technical member of a team that specializes in building, implementing, and deploying BI systems. BI engineers typically have a background in software development and database configuration. You should also be familiar with data integration methods and techniques. A BI engineer can lead the IT department to implement her BI toolset. Learn more about data professionals and their roles in our dedicated article.

Business Intelligence Strategy And Roadmap

Pdf) Unified Business Intelligence Ecosystem: A Project Management Approach To Address Business Intelligence Challenges

The Data Analyst should also be part of her BI team and provide the team with expertise in data validation, processing, and data visualization.

Once you have assembled your team and considered the data sources you need for your particular problem, you can start developing your BI strategy. Traditional strategy documents such as product roadmaps can be used to document strategy. A business intelligence strategy can have many different components depending on your industry, company size, competition, and business model. However, the recommended ingredients are:

Business Intelligence Strategy And Roadmap

This is the channel document for the selected data source. These should include all kinds of channels, including stakeholders, industry-wide analytics, and information from employees and departments. Examples of such channels are Google Analytics, CRM, ERP, etc.

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Documenting industry standard his KPIs and specific his KPIs can provide a complete picture of business growth and losses. Finally, her BI tools for tracking these KPIs are created and supported with additional data.

Business Intelligence Strategy And Roadmap

At this stage, define the types of reports you need to get valuable information. For certain BI systems, you can consider visual representation or textual representation. If you have already selected a vendor, you may be restricted in terms of reporting criteria as defined by the vendor. This section can also contain data types to handle.

An end user is someone who views data through the reporting tool’s interface. Depending on the end-user, the report may also be considered

Business Intelligence Strategy And Roadmap

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